#149 - Marketing Like a Badass: Smart, Scrappy & Seriously Fun with Heidi Hooker (Part 2)

Send us Fan MailMarketing doesn’t have to be boring, and finding your dream clients shouldn’t feel like guesswork. In Part 2 of this real AF series, Tanya is joined again by HomeField’s marketing maven, Heidi Hooker, to break down how their team attracts ideal customers, presents itself differently, and leverages creativity, AI, and team power to build a brand people actually want to follow.From community involvement and social media spirals to tech-powered tools and unconventional outreach, Tanya and Heidi get into the gritty details of what’s working right now in marketing for service-based businesses. In this episode, we dive into:Why networking isn’t just for owners (and how to get your team involved)The unexpected power of ribbon cuttings and business cardsHow they’re using AI like ChatGPT and CallRail to boost content and improve performanceBuilding trust before the sale with value-packed freebies like the “Septic 411” guideHow video content is shaping the next phase of HomeField’s marketing planThe magic of real faces and real stories in your brand presenceWhy content isn’t about perfection—it’s about consistency and creativityWhat "Ladies Kickin’ Ass" means to Heidi (you’ll love this answer )Tools & Tactics Mentioned:Chamber of Commerce networkingBusiness card drops + community boardsAI tools: ChatGPT for content creation, CallRail for call trackingCustom guides like “Septic System 411” & “Grease Trap 411”Video content + launching the new Tech Talk video seriesEmail list building + follow-up strategies Heidi’s Favorite Quote From This Episode:“AI can’t replace me—but it can save me a hell of a lot of time.” Connect With Us + Keep Learning:Website: homefieldonsite.com/east-valleyIG: @ladieskickinassJoin the BadAss Inner Circle: ladieskickinass.comLove this episode?Leave a 5-star review and tag us in your stories with your biggest takeaway.We’re here to help you kick ass and build a business you actually love showing up for. Connect more with Tanya & Ladies Kickin Ass…Facebook        LinkedIn       YouTube      TikTok       Website    Insta Join: ⁠⁠BadAss Inner Circle