149: Mike Ogilvie – Profit Coach and International Professional Speaker

Mike Ogilvie is an experienced Chartered Accountant by training. He is the major shareholder and managing director of 'X5' Accountants, most of his time is focused on his work as one of UK's leading Profit Coaches, with his company The Profit Team. Mike is an avid mountain climber having scaled mountains in Mount Kinabalu, Snowdon, and in Patagonia. In this episode Mike Ogilvie shares: The importance of business owners having a coach ask them the right questions. Why measuring your numbers is critical to the growth and success of your business How you are dropping money all around you and not noticing - until you identify these profit robbers. Profit Robbers eg poor listening, poor communication, poor marketing. Why you should STOP discounting in your business. How to get your team in the right attitude to care about picking up the $s that are all around you. Management is for systems, and leadership is for people... get into their hearts and minds if you want to influence them to care. An exciting story of a man selling pineapples at $200 per pineapple - and how he does this by creating an experience that people want to be apart of. Why price becomes irrelevant if the customer desires the experience you offer The power of price contrasting Life Changing Questions: 'Why are you in business?'  Getting connected emotionally with why you do what you do, and how this empowered Mike to buy 3 properties within 1 year. Why it could be powerful to fire clients who are not your ideal clients, to make space for clients you prefer working with. About his experience of climbing Mount Kinabalu in Borneo, and in Patagonia and what he has learned travelling to other countries and much more...     Resources mentioned in this show: MikeOgilvie.com If you would like more insights on profit maximization for your business visit www.ProfitHive.com.au