149. Sales for Occupational Therapists, Why OTs Fear Selling and How to Fix It (with Rob Higton)

Selling makes most Occupational Therapists deeply uncomfortable. Not because they lack expertise, but because they fear sounding pushy, dread talking about money, and worry about being judged for charging properly for their skills. In this episode of the OT Yourself to Freedom Podcast, Beki Eakins is joined by sales coach Rob Higton to unpack why so many OTs hold themselves back from building profitable online businesses, and how a shift in mindset around sales changes everything. Rob shares his route from traditional face to face selling into high ticket online sales, and the principles behind it. Build trust. Create a genuine connection. Enrol the right clients without pressure, scripts or manipulation. Ethical selling is not about convincing anyone of anything. It is about helping the right people solve a problem they are already trying to solve. Beki and Rob get into something that catches a lot of OTs off guard. We are trained communicators. We are exceptional at rapport, listening and clinical reasoning. So why does a discovery call still feel so awkward? The answer sits somewhere between imposter syndrome, professional conditioning and a quiet belief that our expertise is not worth paying for. Connect with Beki Are you ready to leave the whinger mindset behind and embrace your inner go-getter? Beki helps OTs worldwide design, launch, and scale their online business Free Resource: Download Beki’s free overnight mindset meditation for free to help you build confidence, overcome money mindset challenges, and develop self-belief. Download here: https://www.bekieakins.com/overnight-subscribe  The OT Freedom Formula was a powerful session created to help OTs build more freedom, income and balance - without burnout.  Watch it here: https://www.bekieakins.com/Formula-event-Recording-lp   Join OT Yourself To Freedom Membership : https://www.bekieakins.com/membership  Discover the only membership designed specifically for OTs to create freedom-based businesses by leveraging the skills you already have. Learn to design and sell  offers, market effectively, and align your work with your purpose.   Follow Beki: Website: https://www.bekieakins.com/  Instagram: https://www.instagram.com/otyourselftofreedom/  Facebook Group: https://www.facebook.com/groups/otyourselftofreedom  LinkedIn: https://www.linkedin.com/in/bekieakins/  Book an Inspiration Call : https://otfreedom.bekieakins.com/widget/booking/bqsc3yEhKnzDh3cPz0PZ  Meet Rob  Rob is a business coach and mentor who helps entrepreneurs simplify sales, grow with confidence, and build businesses that create more freedom. His practical approach to selling, mindset and business growth has helped countless business owners move from feeling stuck to creating consistent results. Instagram: https://www.instagram.com/robhigton/  About the Host Beki Eakins is a business mindset and lifestyle coach for occupational therapists. After leaving traditional OT practice, she has helped hundreds of OTs worldwide design aligned online businesses that support freedom, income, and purpose, without burning out.