149. SEO en Shopify para 10 Mercados con Antonino Arcudi ...

What this episode covers

En este episodio hablamos con Antonino, SEO Manager de DIVAIN Parfums, uno de los e-commerce de perfumes de equivalencia más grandes de Europa, con más de 1.000 referencias y presencia en 10 mercados internacionales.Analizamos cómo gestionan el SEO en un proyecto de este tamaño, cómo afrontaron una migración masiva juntando varios dominios en un .com con subcarpetas, y qué aprendizajes extraen de trabajar con Shopify, contenido multilingüe y equipos multidisciplinares.Un episodio muy práctico para quienes trabajan SEO técnico, e-commerce, internacionalización o grandes catálogos. Todo explicado desde la experiencia real y sin teoría innecesaria.⭐ Qué aprenderás en este episodioCómo se gestiona el SEO de un e-commerce con 1.000 productos.Los criterios reales para elegir subdominios vs subcarpetas.Cómo escalar contenido en 10 mercados sin duplicación ni caos.Limitaciones y ventajas de Shopify en proyectos internacionales.Cómo coordinar SEO, SEM, desarrollo y contenido.La importancia de la experimentación continua en SEO técnico.Qué hacer ante SGE/AI Overviews y cambios de Google en 2025.Buenas prácticas para migraciones SEO complejas y multipaís.📩 ¿Quieres análisis de tu e-commerce en el podcast?Déjalo en comentarios o escríbenos por LinkedIn.Aceptamos proyectos interesantes para revisar en próximos episodios.

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Frequently Asked Questions

How long is this episode of SEO desde Cero - Podcast de SEO?

This episode is 44 minutes long.

When was this SEO desde Cero - Podcast de SEO episode published?

This episode was published on November 27, 2025.

What is this episode about?

En este episodio hablamos con Antonino, SEO Manager de DIVAIN Parfums, uno de los e-commerce de perfumes de equivalencia más grandes de Europa, con más de 1.000 referencias y presencia en 10 mercados internacionales.Analizamos cómo gestionan el SEO...

Can I download this SEO desde Cero - Podcast de SEO episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.