#149 | The importance of diversity and inclusivity

What is diversity and inclusivity and why is it important to the beer industry? Earlier this year we invited Amelie Tassin, the founder and director of Tipple Marketing, a marketing and strategy agency based in Edinburgh, Scotland, to find out more. With over 15 years’ experience, Amelie has worked across several European sectors from retail banking and property development to cosmetics and food and drink. Her agency’s work is truly ‘the Swiss Army knife of marketing’ and offers tailored services for all needs thanks to Amelie’s wealth of cross-industry experience. In 2018 she founded Women In Beer, a ‘women who beer’ group in Edinburgh, and in 2019 she started the successful Women In Beer Festival (WIB Fest), a celebration of women in the industry with an impressive roster of events including tap takeovers, talks, and tastings. In her talk, Amelie discusses diversity and inclusivity. She presents data about women and their relationship with beer, the wider industry and also outlines the work Women in Beer are doing to increase diversity and inclusivity in the industry.