#149: Website Checklist - #3 Personalization

Most website companies make the mistake of overcomplicating their website. This is a problem because it can confuse the customer. Too many people make this mistake in order to get higher on Google's list. The thing that we have to remember is, Google is not the client. Make your website personal so you can make your client feel special!   In this episode, we talk about… Google is not the client Make the product feel more special for the customer Solve the prospect's underlying emotional need   Links to resources: Google Full Sail Marketing Facebook Join the CGN Badass Book Club Facebook! Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247 Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com