149 Why Do Large Companies Dislike Embedded OPC UA?

OK, it's a provocative title, but the recent ODVA announcement at the Hannover Messe of the OPC UA-like CIP for the Cloud triggered some thoughts. Is it the traditional dance of company trying to lock in customers versus customers trying to maintain some flexibility--or--is OPC UA really a threat to CIP? (No one I talked to at Hannover thought the latter was true.)