1493. #TFCP - The Hard Right: Moving From Transactional Middleman to High-Value Partner!

If you're tired of running your freight business on pure hustle without seeing real growth, listen to our guest today, Chris Sonnek of Ten Logistics, Inc., pulling back the curtain on the unsexy side of the industry and what it truly takes to transition from just working hard to working smart! We dive into why relying solely on national rate averages is a rookie mistake and explain how mastering carrier capacity, analyzing inverse lanes, and building a dedicated core carrier base are the real keys to protecting your margins.  We also get frank about the gritty reality of freight brokerage scaling, systems development, and why adopting extreme ownership in your leadership is the only way to survive the ups and downs of this highly competitive market!   Connect with Chris Website: https://sonnekconsulting.com/ / https://www.tenlogistics.com/  LinkedIn: https://www.linkedin.com/in/chris-sonnek/ / https://www.linkedin.com/company/sonnek-consulting/   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/