$14M to $55M: How Lindus Used This CRM To Scale Fast | Alex Lindus & Lindsay Van Keuren episode artwork

EPISODE · Apr 20, 2026 · 1H 39M

$14M to $55M: How Lindus Used This CRM To Scale Fast | Alex Lindus & Lindsay Van Keuren

from Roofing Insights Podcast

Dmitry talks to Alex Lindus & Lindsay Van Keuren about how they created their own CRM while working at Lindus Construction, and their decision to launch it publicly. ============================Dmitry’s coaching program: https://roofing-school.comHave a question? Text me: 612-558-4881Connect with Dmitry: https://dmitrylipinskiy.com/Contractors I recommend: https://directorii.comBest Deals on Underlayment: https://BemDirect.com============================Insights01:07 – Introduction and moving from construction to technology01:56 – Scaling Lindus Construction from $14M to $55M using technology04:02 – How Contractor Flow helps owners avoid working 80-hour weeks05:14 – Lindsey's transition from Director of Marketing to COO of Contractor Flow08:02 – Why Salesforce is considered the best CRM for scaling09:32 – Salesforce vs. competitors and the power of custom objects10:45 – Tracking key performance indicators (KPIs) and the importance of closing rates12:14 – Moving from manual data entry to automated "data capture"13:59 – The difficulty of change management for contractors19:12 – The "Sandbox" feature: Testing changes without disrupting live business22:52 – When is the right moment for a profitable business to implement technology?24:22 – Case study: Doubling revenue with better reporting and real-time data30:04 – Using accountability platforms to track production efficiency35:16 – Separating product families to identify true profit margins40:54 – Solving the QuickBooks integration headache with bi-directional syncing55:07 – Data security and why major banks trust the Salesforce platform01:07:59 – Using AI bots to prove seasonality shouldn't dictate marketing budgets01:19:09 – The importance of niche focus: Why "less is more" in product lines01:23:05 – The "Crawl, Walk, Run" approach to implementing complex systems============================

Dmitry talks to Alex Lindus & Lindsay Van Keuren about how they created their own CRM while working at Lindus Construction, and their decision to launch it publicly. ============================ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================ Insights 01:07 – Intro...

NOW PLAYING

$14M to $55M: How Lindus Used This CRM To Scale Fast | Alex Lindus & Lindsay Van Keuren

0:00 1:39:17

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Roofing Insights Podcast?

This episode is 1 hour and 39 minutes long.

When was this Roofing Insights Podcast episode published?

This episode was published on April 20, 2026.

What is this episode about?

Dmitry talks to Alex Lindus & Lindsay Van Keuren about how they created their own CRM while working at Lindus Construction, and their decision to launch it publicly. ============================Dmitry’s coaching program:...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Roofing Insights Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!