15. A Deep Dive on Selling to Florists

In this episode, Sarah and Katie discuss:Their experiences and insights on selling flowers wholesale to floristsThe digital tools they use including an online availability listCrop selection and understanding florist needsThe best ways to first approach floristsStrategies to make yourself stand out as a flower farmerThe importance of pre-ordersStrategies for pricing and invoicing, andEffective communication for long-term relationshipsUltimately, they highlight the joy of selling to florists and the importance of adapting to market demands.Find Sarah's companion resource with more detail and examples here: www.quaylecottage.com.au/shop