#15: AI for Event Marketing

In this week's episode, Paul and Mike sit down to talk about AI and how we use it at the Marketing AI Institute. With our annual Marketing AI Conference (MAICON) coming up in August, we're currently marketing the event and pushing registrations. But with so many folks in our database, how can we laser focus our efforts? We're using AI and technology to help us predict high priority contacts based on their probability to purchase (more intelligent)...so we can reach out to them with customized, personalized communications (more human). We get transparent about our internal processes and hope you can learn something from this as well.