#15: Charlie Rowing & Building Global Sports Brands By Being Relatable

Charlie Rowing, social media consultant, sports presenter and creator, joins the Sports Content Gameplan this week. Host Isac Solinaw and Charlie discuss his path into sports content, from early digital marketing roles to moving to Turin to work at Juventus. Charlie explains how social media strategy evolved at major clubs, how a small team handled intense season-long demands, and how Juventus balanced local identity with global appeal while transforming into an international lifestyle brand. He shares key moments in his career, and shares his return to the UK to freelance with clients like DAZN, and discusses shifting to on-camera, essential skills, and his top tips for managing a global brand on social media. Content talked about in this episode:00:00 Welcome to Gameplan01:09 Quickfire Favorites02:36 Landing Juventus Role03:53 Juve Brand Shift05:58 Small Team Big Pressure07:04 Season Grind08:25 Local vs Global Fans10:09 Ronaldo Effect12:10 Viral Barca Tweet13:55 Pandemic Content Ideas15:43 Del Piero Homecoming17:32 Handling Expectations18:25 Life After Juventus19:46 On Camera Transition22:36 Top Social Media Tips26:24 Detail and Pet Peeves28:19 Future Goals and Sports31:12 Where Sports Content Goes32:07 Advice for New Creators33:45 Closing and Guest Pick