#15: Chris Savage, CEO of Wistia, the company that helps businesses use video better

Our interview with Chris covers a whole lot: from his relationship with his co-founder (who also happens to be his freshman year college roommate) to the many risks he's taken over the years to grow to nearly 1 million accounts & tens of thousands of paying customers! Along the way, Chris has approached growth in an incredibly interesting way. He's one of the biggest proponents of brand advertising, he takes calculated creative risks other CEOs would avoid, and of recent, he's raised a debt round to buy out his investors. Overall, Chris thinks about business in a really unique way and our conversation provides some great insights about how to build a product with a customer in mind, how to take risks, and ways any business can be slightly more creative! In This Episode You’ll Learn: 1:04 Learn about Wistia’s Business 7:03 Co-Founder Relationship with his roommate from freshman year of college 17:34 What led to Wistia feeling like they had traction in the market 25:10 $111,000 Creative Marketing Risk 34:15 Salty Six This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie... We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!