15: Conor McKenna, Partner at LUMA Partners on how LUMA’s narrow focus has created outsized value, the corp dev and product team relationship, and threats to incumbents with the shift in data

Conor McKenna is a partner at LUMA Partners, the leading investment bank focused on digital media and marketing. They’ve led some of the most notable M&A transactions in the space. They’re also famous for their LUMAscapes, which everyone from executives to students use to understand digital media and marketing ecosystems. At LUMA, Conor works across a range of focus areas including Ad Tech, CTV, and emerging trends in Commerce Media and Digital Audio. You can find Conor at: Twitter: @conorjmckenna LinkedIn: https://www.linkedin.com/in/conor-mckenna-7a079125/ LUMA Partners: https://lumapartners.com/  LUMA’s 2023 State of Digital: https://lumapartners.com/presentations/state-of-digital-2023/  Use Bitcoin Video: https://lumapartners.com/funny-business/use-bitcoin/