15 - Content for Retention

For the Season 1 Finale, we discuss ways to increase customer retention by adding extras to your site that pump up the experience factor when someone shops your online store. There are many ways to improve the online shopping experience - a few are writing in a blog, providing a customer review system, creating an Education Section for your store and possibly even operating a forum. We have some tips on what to consider and pitfalls to avoid when you decide to try one of these.