15: COVID-19: Fighting crisis with content

Inboxes and news feeds are dominated by information about COVID-19. Everyday users and donors are being inundated with letters from CEOs, service updates and special offers. It's imperative that charities are able to carry on the amazing work they do during uncertain times, so, how can you ensure that your message is being heard in a time of heightened content saturation? Our very own Chris Hall shares his session from the recent Project Everyone conference where he shared the to-do and not-to-do's of crisis content creation, how to distribute it correctly and how to follow audience trends to remain accurate and relevant. Have a question about your digital transition - ask us here. Want to share your COVID-19 story with other charities - share here.