15. Emily Casson – Strategies to grow your digital income

As the influence of digital technology on our lives continues to grow, it clearly represents an important opportunity for any charity. But with so much rapid change and pitfalls to beware, taking advantage is far from easy. In this episode of the Fundraising Bright Spots podcast, Rob Woods talks to Emily Casson, the award-winning Digital Marketing Manager at Cats Protection. Emily explains her over-arching approach (and team motto) and shows why this belief system is so fundamental to her team’s success. It is ‘Think big, start small, scale quickly or fail fast.’ Emily explains why each of these four elements is so valuable, as well as how she has helped all fundraising teams in her charity to embrace this way of working, rather than keeping digital activity only for her specialist team. And to bring her strategy to life, Emily offers practical tips to help you raise more money through Facebook.