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15 - How do you position yourself within a niche? episode artwork

Dec 23, 2020 13 min

15 - How do you position yourself within a niche?

from B2B SaaS Marketing Snacks Hosted by Kalungi

To further nail down your niche, think of your positioning. Can you proclaim a unique value proposition you're confident only you can deliver on? If not, it might be worth revisiting your SOM filters. In cases where your offering is similar to that of competitors, positioning on a couple of vectors you're better at can help you arrive at that unique value proposition. A guarantee based on speed and safety if you can't compete on price and completeness, for example.

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Continuation of Ep. 14. How do you stake a claim to your niche once you've found it? Strong positioning sometimes requires you to make a promise or guarantee that only you can uphold because of your company's unique attributes.

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15 - How do you position yourself within a niche?

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This episode is 13 minutes long.

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This episode was published on December 23, 2020.

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