#15 - How to Build a Law Firm Marketing Waterfall and Diagnose Any Problem

Send us Fan MailDo you ever feel like you're operating in the dark when it comes to managing your law practice? This episode describes a simple by extremely effective tool that identifies almost every operational problem in a law firm. Our marketing waterfall, often referred to as a funnel, tracks our clients' journey from their initial visit to our website through closing their case as a client. This tool acts like an early warning radar system for operational challenges.  For example, this tool tells us our sales will decline -- well before it happens.  If our attorneys get too busy, we will know it's coming before it occurs.Every law firm will benefit from building their own marketing waterfall.  Start simple with just a few metrics. As time goes on and as you get better at measuring, tracking and reporting, add more components to your waterfall to get even better at understanding your firm.----------------------Ready to find the accountability partner you need to build your dream family law firm the same way we grew Sterling Lawyers? Follow these steps:  1. SUBSCRIBE TO JEFF'S NEWSLETTER: https://jsterlinghughes.com/  2. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/  3. CONNECT WITH US: LinkedIn: Jeff Hughes, Tyler Dolph, & Anthony Karls, Facebook: Jeff Hughes, Tyler Dolph, & Anthony Karls, Instagram: Jeff Hughes, Tyler Dolph, & Anthony Karls4. TELL US WHAT YOU WANT:  Tell us in the comments if you liked this episode and what other kinds of episodes you would like to see.