15. How to sell like a human: Authentic sales strategies with Caryn Gillen

In this milestone first-ever guest episode, I welcome business coach for coaches, Caryn Gillen, to answer a question many business owners wrestle with:“What do you do when you love what you do, but you don’t want to sell your work?”Caryn shares her human-first, non-extractive approach to selling: one that’s authentic, empowering, and centered around helping rather than “extracting” money from your audience.If the thought of selling makes you cringe or you want to create a more relational (rather than transactional) sales process, this conversation will leave you inspired and ready to reframe how you sell.What we cover:Why So Many Business Owners Struggle with Selling – And how to reframe selling from extraction to helping.What It Means to “Sell Like a Human” – Caryn’s step-by-step approach to making sales feel natural and relational.Creating a Trust-First Sales Journey – Why setting clear expectations before, during, and after sales calls builds buyer confidence.How to Serve First & Invite Later – Caryn’s practical strategy for warming up her audience through value-packed events before making any offers.Why It’s Okay to Have “Groupies” on Your List – And how to release the pressure for everyone to become a buyer.Connect with my guest, Caryn Gillen:Download the FREE 5 Ways to Make Coaching Your Marketing Guide here.Connect with Caryn on Instagram here.View the episode transcript here.Where to from here?Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here!Find out how you can get my strategic customer experience brain on your brand here.Check out my favourite CX tools and resources here.😍 Love the show?Hit subscribe or follow so you never miss a new episode.Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).Leave a positive review to help the show get found by more small business owners just like you. To leave a review:👉 Find What Would They Do? on Apple Podcasts👉 Scroll to ‘Ratings & Reviews’👉 Tap on the stars to rate the show before writing a reviewPost a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.