#15: Joe Pulizzi - The Godfather of Content Marketing, Man in Orange

Joe Pulizzi, The Godfather of Content Marketing, Speaker, Author, and Man in Orange joins the show for a special Halloween edition to share how he founded Content Marketing Institute and Content Marketing World, the largest content marketing event in the world. Hear how he transitioned from the corporate world to entrepreneurship, his predictions on the future of content marketing, and how a single color can be a powerful branding tool. Connect with Joe on Twitter at @JoePulizzi, at JoePulizzi.com, and his foundation at TheOrangeEffect.org