15. Landing Your Dream Clients, Strategic Partnerships, & Diversity in Entrepreneurship With Will Lee & Kofi Frimpong of Socionado

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now:  ellenyin.com/classThis week’s episode is super exciting because we are welcoming our first male guests to the show! My friends William Lee and Kofi Frimpong are best friends and the co-founders of Socionado, their third company together. Will Lee is serial entrepreneur from Philadelphia, Pennsylvania. He loves to travel and he’s a huge fan of the Eagles! Kofi is originally from NJ, loves entrepreneurship and is a big Brooklyn Nets fan. Socionado customizes and manages freelance employer brand teams that create content showcasing company culture, workplace environment & diversity on social media and job hiring sites. It has been recognized in Huffington Post, Forbes, USA Today, and Buzzfeed. The company also recently caught the attention of actor Will Smith, who jumped onboard as an investor. In our interview, actor Will and Kofi share how they landed dream clients like the NBA and Paramount Pictures, the importance of choosing your business partners wisely, and how to get creative with funding outside of venture capital when you’re a minority entrepreneur. Connect with Will & Kofi: Socionado.com @socionado on Instagram Kofi's Instagram: @kofi Kofi's Twitter:@eatwithkofi Will's Instagram: @bud If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now:  ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices