#15 Marketing your business

The discussion in Episode 15 of CEO Bros - after hours initially focuses on podcast viewership statistics, highlighting a significant audience in Australia, and then transitions into a detailed review of essential marketing concepts, particularly the "Five Ps" of marketing, aimed at business owners and aspiring entrepreneurs. Key Themes & Important Ideas: Australian Viewer Engagement: Key Australian Facts Discussed: The Importance of Marketing for New Businesses: The "Five Ps" of Marketing: People (Demographic/Persona): Product (Value Proposition): Price (Positioning): Place (Distribution & Transaction Point): Effective Promotion Strategies: Repetition and Consistency:  Measuring ROI (Return on Investment): Marketing Categories (Brand Building, Sales Support, Direct Marketing): Marketing activities can be broadly categorized into: Brand Building/Awareness: Direct Marketing: . Brand Name and Logo Consistency: Summary: The 15th episode of CEO Bros - after hours provides a foundational look at marketing, emphasizing that it is far more than just advertising. The hosts stress the strategic importance of first identifying the target "People" (demographic/persona), followed by defining the "Product" (value proposition), "Price" (market positioning), and "Place" (distribution). Only once these foundational elements are clear can effective "Promotion" strategies be developed, focusing on impact, impression, perception, repetition, and careful testing to manage investment and maximize potential return. T he discussion is framed within the context of both new business ventures and the hosts' own experiences, including the surprising popularity of their podcast in Australia, which serves as a practical example of unexpected audience demographics. The episode concludes with a planned transition into a second part to continue the discussion on marketing in more detail.  #innovation #leadership #marketing strategies #marketing tactics #management #product #pricing #promotion #advertising #Super Crisp Lager #howtostartabusiness #startups #podcast