15 mins with...Carlos Bagrie

CLA Deputy President Joe Evans sits down with New Zealand farmer, entrepreneur and Nuffield Scholar Carlos Bagrie for a wide-ranging conversation about rural innovation, brand-building and what UK and New Zealand farming can learn from each other.Carlos Bagrie is anything but a conventional farmer. Having co-founded My Food Bag - New Zealand's answer to HelloFresh - he went on to purchase a stunning 1,200-acre farm in the foothills of the Southern Alps near Queenstown, and has since built one of New Zealand's most recognisable rural brands.From a micro abattoir and butchery producing 10 tonnes of lamb per month, to two high-end supermarkets, a brewery, a whiskey label and a TV show that draws inevitable comparisons to Jeremy Clarkson's farming adventures, Carlos and his wife Nadia have become household names in New Zealand.A genuinely global perspective on farming's future, this episode is essential listening for anyone interested in rural diversification, farm business strategy and the power of authentic storytelling in agriculture.