15 Minute Masterclass: 3 Ways to Attract more Clients using TikTok with Kate Waterfall Hill, Leadership Coach, Author & Creator of 'Linda the bad manager'.

This week Jo sits down with Kate Waterfall Hill, a leadership coach, author, podcaster and creator of 'Linda the Bad Manager', to share three ways to attract more clients using TikTok. First, Kate advises making TikToks and shifting mindset by recognising that business owners and decision-makers are on the platform, then creating content that educates, entertains and engages without feeling high-handed. Second, she recommends finding a repeatable format that fits your brand, testing different styles, and sticking with what works rather than constantly switching when early posts get little engagement. Third, she stresses that consistency beats perfection: record and edit on your phone, repurpose across platforms, batch record, and keep showing up, noting that in her first year 97% of revenue came from TikTok and that visibility matters more than going viral.00:00 Welcome to Masterclass00:34 Tip One Mindset Shift01:41 Facing TikTok Fears03:35 Linda Origin Story05:05 Building Linda Universe06:18 Tip Two Find Format07:11 What Is Linda08:40 Sticking With It10:03 Tip Three Consistency10:23 Repurpose and Batch11:25 Results and Revenue14:38 Final Recap and CloseSupport the showEdited and produced by Jo Glynn-Smith 2025. Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BXFor bookings: [email protected] Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change. Instagram @jojoglynnsmith and @themidlifeentrepreneurContact: [email protected] CREDIT Easy Money by REX BANNER licensed by Artlist.ioPHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com