15 Minute Masterclass: 3 Ways to Increase Engagement on Instagram with Milla Richardson, Instagram Expert and Founder of Pink Storm Social.

15 Minute Masterclass: 3 Ways to Increase Engagement on Instagram with Milla RichardsonThis week Jo sits down with Milla Richardson, Instagram expert and founder of Pink Storm Social, to share three ways to increase engagement on Instagram, explaining that engagement now includes comments, saves, shares and DMs and directly impacts reach via the algorithm. First, Milla advises grabbing attention in the feed with strong visuals, curiosity-driving hooks/headlines, and faces or behind-the-scenes people content, noting Instagram is increasingly personality-driven. Second, she recommends starting more conversations by asking questions in captions, replying to Stories, using Story engagement stickers (polls, sliders, question boxes) with simple prompts, and using DMs to build relationships, even setting short daily engagement windows. Third, she encourages being more personable and relatable through storytelling, sharing experiences and business journeys without oversharing; Jo recaps and asks about planning, and Milla describes loosely rotating selling, connecting, relationship-building and useful content.00:00 Welcome to Masterclass00:39 Why Engagement Matters01:58 Tip One Grab Attention02:27 Hooks Visuals and Faces05:51 Tip Two Start Conversations07:27 Stories Stickers and DMs09:30 Tip Three Be Personable12:13 Storytelling Without Oversharing12:55 Recap and Content Planning15:19 Wrap Up and Subscribe Follow Milla @pinkstormsocialSupport the showEdited and produced by Jo Glynn-Smith 2025. Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BXFor bookings: [email protected] Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change. Instagram @jojoglynnsmith and @themidlifeentrepreneurContact: [email protected] CREDIT Easy Money by REX BANNER licensed by Artlist.ioPHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com