#15: Nico Zorn: CRM ist mehr als eine Software

What this episode covers

In dieser Episode des Loyalty Talk Podcast unterhalte ich mich mit Nico Zorn. Nico ist Mitgründer der CRM- und E-Mail-Marketing Agentur Saphiron GmbH und bereits seit 1999 in der digitalen Wirtschaft tätig. Er gilt als einer der Experten für CRM, Customer Loyalty und E-Mail-Marketing im deutschsprachigen Raum. Nico ist zudem Gastgeber des CRM Podcast. Im Loyalty Talk sprechen wir über die Vorteile von Kundenbindung und warum Unternehmen sich intensiver damit beschäftigen sollten, die CRM-Maturität und grössten Herausforderungen der Unternehmen sowie über Trends und Best Practices im CRM. Weitere Themen sind E-Mail Marketing als zentraler Touchpoint im CRM, der Touchpoint-Mix als Erfolgsfaktor, Vorgehen bei der Systemauswahl und Nicos Informations- und Inspirationsquellen für gutes CRM. Weiterführende Links: Nico Zorn: www.nicozorn.com Saphiron: www.saphiron.de CRM Podcast: www.crmpodcast.de Buchempfehlung: Dan Ariely - Denken hilft zwar, nützt aber nichts https://www.amazon.de/Denken-hilft-zwar-nützt-nichts/dp/3426300885 Podcast-Empfehlung: Erik Siekmann - Marketing Transformation Podcast https://podcasts.apple.com/ch/podcast/marketing-transformation-podcast/id1461752755 Nico Zorn auf LinkedIn: www.linkedin.com/in/nicozorn Der Host Michael Bietenhader auf LinkedIn: www.linkedin.com/in/michaelbietenhader Alle Folgen des Loyalty Talk: www.loyaltytalk.ch Mehr zur MilesAhead AG: www.milesahead.ch

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Frequently Asked Questions

How long is this episode of Loyalty Talk?

This episode is 58 minutes long.

When was this Loyalty Talk episode published?

This episode was published on May 12, 2021.

What is this episode about?

In dieser Episode des Loyalty Talk Podcast unterhalte ich mich mit Nico Zorn. Nico ist Mitgründer der CRM- und E-Mail-Marketing Agentur Saphiron GmbH und bereits seit 1999 in der digitalen Wirtschaft tätig. Er gilt als einer der Experten für CRM,...

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