15. Not a Niche: Building a Movement in Fintech and Media with Nicole Casperson

Nicole Casperson doesn’t believe women lack confidence with money. She believes they’ve been written out of the story.As a journalist-turned-founder of Fintech is Femme, Nicole has spent the last few years reframing the narrative that surrounds women in finance. From growing her newsletter to 50,000 fintech insiders in under a year to launching packed-out leadership summits, she’s created a platform where women’s financial stories take center stage. No diversity label needed.In this episode of Knowing Me, Knowing You, we discuss how she’s using media, entrepreneurship, and a growth mindset to rewrite the rules. She talks candidly about the bias she saw in newsrooms, how building something personal builds real trust, and why relatability is what truly resonates. We also explore how embracing abundance (even when it feels risky) can change your entire trajectory.Connect with us! Nicole Casperson on LinkedInFintech is FemmeMarla Sofer on LinkedInKnomee