#15 - Olivia Devuyst (e5): ‘Promoties mogen het merk niet uithollen’

from CMO voices · host UBA & Trustmedia

Meer dan 45 jaar geleden begon e5 als pionier in betaalbare mode. Maar hoe blijf je als Belgische fashion retailer relevant in een sector waar collecties elkaar in sneltempo opvolgen en internationale spelers de markt overspoelen? We vragen het in deze nieuwe aflevering van CMO voices aan Olivia Devuyst, Marketing & E-commerce Director bij e5.  Op zoek naar meer? CMO voices heeft ook een Franstalige podcastreeks.  Volg ons ook ... op het dossier CMO voices op tijd.be via Apple Podcast en Spotify Credits: Host: Danny Devriendt Een initiatief van UBA & Trustmedia See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Mar 4, 2026

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#15 - Olivia Devuyst (e5): ‘Promoties mogen het merk niet uithollen’

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