15- PR: When and why?

A client who was already interested in our services asked me if public relations really worked. I took the opportunity to ask them what they wanted: To make themselves known? To build their brand identity? “If that’s what you’re looking for, you won’t be disappointed by public relations. After 20 years in the business, I can assure you that our clients aren’t paying our fees out of a sense of charity.” But after more than 30 years, including 20 at the agency, I can confirm without a shadow of a doubt that PR works. 1-The metrics of raising your profile a. Increasing the number of visitors to your website, subscribers to your newsletter, and a growing number of followers on Facebook 2-Public relations results can be measured and compared. So why should I use PR? 1- To tell your story 2- To make yourself known Nothing beats a news article or blog post. An interview on the radio or TV can get you known faster than an online promotional campaign. 3- PR means credibility and recognition 4- PR lets you speak 5- You become a known entity through the eyes of others (influencers) 6- PR professionals know the right moment to present your product or story 7- They also know how to sell your story When should I use PR? 1- Rule number one: When your product or service is available for sale 2- These days, you need online points of sale 3- You have a good story to tell 4- Your product stands out Don’t miss anything get on our list : www.natapr.com