15 | Real Talk About Open Houses

In this episode, Paula and Annie dive into their very different recent open house experiences—and what really makes or breaks a successful showing. Episode Highlights:Tale of Two Open HousesAnnie’s Experience: A $1M+ listing with the listing agent present, giving a personalized tour and educating the buyers. The result? Multiple offers and a win for Annie’s clients!Paula’s Experience: A lower-budget home where the hosting agents were awkward, brought family members, and misrepresented key seller intentions—making for a confusing experience for buyers.Why the Host Agent MattersAnnie explains the importance of vetting the agent who’s hosting your open house—especially when it’s not you. A knowledgeable, engaging host can make all the difference.Timing is EverythingStrategic timing for open houses matters: think new listings or right after a price adjustment.Avoid doing the same open weekend after weekend—it can scream desperation.Know the Property Inside OutIs your host familiar with:Furnace, hot water tank, roof age?Condo fees and what they include?Neighborhood stats and comparable pricing?An educated host = a confident buyer.Presentation is KeyPaula talks about ensuring the property is truly show-ready. From seasonal details like snow removal to rearranging furniture for better flow, a polished space leaves a lasting impression.Behind the Scenes: Realtor-Only Open Houses & CaravansAnnie and Paula break down the strategy behind exclusive Realtor previews and how they can help build buzz and momentum before the public gets in. Takeaway: Open houses aren’t just about opening doors—they're strategic, nuanced events that can spark offers or stall a sale. Make them count.