15. REVEALED: What Used to Work in Marketing Doesn't Work Anymore (+ what works now)

Let’s take a trip back in time to when I first started my online business. What was the marketing landscaping looking like and what was going on in the online business world at that time? I’ll dig into the details in the episode, but I can tell you one thing for sure: things are so different today! I’m going to share what was working when I started my business, what’s no longer working, the marketing strategies that DO work now, and look ahead to predict where things are going. It’s the past, present, and future of marketing for online businesses!In this episode, you'll hear…01:53 - Why you need to get cozy with constant change12:28 - The trends that dominated the online marketing scene when I first started19:19 - Why true authenticity is a winning strategy25:51 - The importance of community depth over audience size27:08 - Shifting from a launch-focused strategy to evergreen products and programs29:16 - Putting a face to the name of your business33:59 - How micro educational video content is the new hotness36:19 - Why doing things on your terms works bestRESOURCES: Listen to Episode 14. How to Market Your Evergreen Product (+ Which Platforms You Should Be On!): samvanderwielen.com/episode-14Listen to Episode 6. Staying Nimble as an Entrepreneur: samvanderwielen.com/episode-6The Lifestyle Edit (Naomi) thelifestyleedit.comOlive & June Nail Kit - get 20% off (affiliate link): http://fbuy.me/v/samanthafossCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER