15: Rewiring Scarcity in Real Time

January feels heavy for a lot of entrepreneurs and since this is Business Behind Closed Doors, Gwen and Natalie are saying the quiet parts out loud.From icy weather disruptions to slow launches, ghosting prospects, and revenue fears, this episode pulls back the curtain on what it really looks like to run a business when momentum feels… off. Gwen shares the sting of walking away from a $10,000 annual client after repeated red flags, Natalie opens up about launching her favorite program to crickets and the internal stories that start to spiral when results don’t match expectations.Together, they unpack the emotional rollercoaster of entrepreneurship — seasonality in sales, comparison traps, visibility struggles, and the fear that money equals success.You’ll also hear a powerful live somatic coaching moment as Natalie guides Gwen through working with the thought: “I’m running out of money.” Instead of pushing harder, they explore how to anchor into safety, build internal confidence, and lead from empowerment rather than fear.This episode is a reminder that business isn’t just strategy. It’s nervous system work, boundaries, self-trust, and choosing alignment over desperation. If you’ve ever questioned your pricing, your timing, your offers, or yourself… this conversation will feel like sitting down with your business besties and remembering who you are. We’re in this together, girlfriends.Connect With Your Hosts:⁠Follow Gwen on Instagram⁠⁠Visit Grit and Tenacity Consulting Website⁠⁠Listen to The Reigning Queen Podcast⁠⁠Follow Natalie on Instagram⁠⁠Visit Natalie Barnett Website⁠⁠Listen to The Embodied Entrepreneur Podcast