15: Sales & Marketing for SMEs

In our latest episode Dr Oluwaseun Olabode and Paul Stallard join host, Prof. David Spicer, to explore Sales and Marketing for SMEs. The conversation delves into a range of topics including the key rules for marketing as a startup or entrepreneur, how to focus on the needs of the customer and remembering that companies of all sizes are in the same boat when it comes to marketing.Paul Stallard is CEO of Hurndall-Stallard Associates Limited, a business strategy, business development and marketing communications consultancy specialising in retail financial services. Paul works with top UK and international brands in all aspects of financial services and has a particular interest in the role of technology in marketing.Dr Oluwaseun Olabode is Assistant Professor of Marketing and International Business and Director of Undergraduate Studies here in the School of Management. Her main research interests are disruption, innovation, organizational strategy, international business, and marketing management and has commercial experience in both the UK and Nigeria.If you are interested in exploring any of the topics discussed in this podcast then please reach out to us at [email protected] or visit our website (https://www.bradford.ac.uk/management/business-community) to find out more about opportunities to engage with the School of Management.