15: Search Terms on Google are VERY IMPORTANT

We dive into one of the most important topics yet - Search Terms within Google Ads. If your business is investing money into Google PPC, you need to be aware of the search terms coming through, which is what people are actually typing into Google to see your ads. Search terms are the first component we look at for new client accounts at The Media Captain. It's such a strong indicator of the success of a campaign so make sure you are constantly monitoring this and adding negative keywords based on the search terms! There is also a lot you can do to improve your SEO with search terms, which we explain in the podcast! Enjoy.