#15 – Selling with Heart, Leading by Example

Summary Michele LeSage has spent four decades helping organizations—from construction firms to Lucasfilm—turn branded merchandise into memorable, referral-generating experiences. In this conversation, she shares how creativity beats catalogs, why “sales without compassion” fails, and the routines and networks that keep her business moving. We also cover practical promo strategy (like why sticky-note cubes are sneaky-powerful), succession planning, work-life rhythms, and the happiness mindset she’d put on a billboard. Topics Michele’s Journey Into Promotions 00:00:53 Creativity, Client Care, and Cookies 00:05:53 Staying Consistent and Leading by Example 00:08:19 The Value of Tangible Marketing 00:13:52 Life Balance, Self-Care & Staying Energized 00:24:18 Links Michele LeSage - LinkedIn | Website Jonathan Mahrt – LinkedIn | Instagram | Website Thank you for joining us on this episode of On the Flywheel! If you enjoyed our discussion, please rate, follow, share, and review our podcast. Your support helps us continue to bring you insightful conversations with inspiring guests. Until next time, keep building momentum in your personal and professional lives!