#15 The Complete Toolbox for Selling to Distribution Channels with John Panaccione

Today Willie’s travels take him to Wilmington, North Carolina where he talks to John Panaccione, the CEO of LogicBay. John has over 18 years of experience, leading teams that focus on using technology to improve corporate performance. They help companies develop and implement strategies for scaling indirect sales channels using a combination of services and technologies offered by LogicBay. Before founding the company in 2003, John has led sales and marketing at Cognitive Arts, an innovative leader in high-end workplace simulation software. In this episode, John discusses the what, why, and how of their software solution, describing their product as a complete toolbox for manufacturers to sell to their distribution channels. But far from focusing only on the technological prowess of the LogicBay solution, he stresses the importance of correct implementation and integration with all other systems. Over the last few decades, the sales landscape has transitioned from a push to a pull strategy, and manufacturers need to gear themselves toward these changes and start thinking differently about their engagement with end customers—all of which take precedence in the LogicBay solution. In the sea of confusing software options, LogicBay sets itself apart through its transparency and clear communication around what manufacturing customers can and cannot expect from their offering. Be sure to tune in to learn more! Learn more about your ad choices. Visit megaphone.fm/adchoices