15. Using Conversion Copy to Attract Your Dream Clients with Holly Murray

In today's episode, we are joined by Holly Murray. Holly is a certified conversion copywriter who helps successful women create elevated high converting copy that truly reflects their brand's heart, mind and mission. As a former counselor and coach, Holly has logged 1000s of hours face to face with women, which means when she writes for you, she brings over a decade of deep dive market research. She approaches copy with a blend of creativity and strategy to help you see the results you desire.  Tune in as we dive deep into conversion copywriting, brand messaging, and so much more.  In this episode, we discuss: [2:22] What Holly enjoys most about her business  [4:05] How a copywriter can help you elevate your brand  [7:28] How Emma and Holly originally connected  [8:29] Why it's so important to attend both virtual and in person events  [14:39] What conversion copy is and why it's important for businesses  [18:40] Holly's best advice to stop playing small and start showcasing your work through your copy  [23:08] How talking about your results can help you secure more clients [24:13] How to share your client's results without feeling icky [32:06] How to hone in on your brand voice  [40:41] Surprising moments for Emma and Team Ninety Five Media when going through the brand messaging process  [49:18] One thing Holly wishes everyone knew about copywriting  Resources mentioned: Connect with Holly: Website Instagram Connect with Ninety Five Media: Website  Instagram Join us inside Master Your Marketing