[15] Where Does It Come From? Clothes That Tell Tales and Transparent Supply Chains

Jo Salter is the Founder of Where Does It Come From? An ethical fashion brand that can tell you exactly who made your clothes, where to cotton came from and how it was made at every stage of the supply chain. Jo has been on the podcast before talking about her transparent supply chains in India and how she built them - and we collaborated together to run the Ethical Brands For Fashion Revolution Event in London in April 2018. Now Jo is working on establishing ethical supply chains in Africa to bring a range of ethical African tunics to the UK. In this episode she joins us to talk about the process of setting up a new supply chain, why ethical fashion is important and what ethical considerations you need to think about when you buy cotton - and so much more! Their new range uses rain-fed cotton as a more sustainable choice of materials and the supply chain has been built to give back to the community as much as possible. Find out more about the African tunic project and support the Crowdfund campaign here: https://www.crowdfunder.co.uk/african-tunics Find out more about Where Does It Come From? here: https://www.wheredoesitcomefrom.co.uk/     Today's episode is brought to you by The Ethical Marketing Club, our brand new community that helps you make more money to maximise your impact. Ethical Hour have launched our marketing membership community, and we want you to be part of it. Every month you'll get exclusive resources, training, group coaching and support from Sian Conway, an ethical marketing expert, to help you develop your marketing strategy, engage your ideal customers and sell your products and services so you can make a positive impact. If you're ready to work on your marketing strategy and one-to-one consultancy isn't in your budget right now, then The Ethical Marketing Club is going to give you all the benefits of working with an ethical marketing consultant for a low cost monthly subscription of $29.99 USD - with no long term contract. This is exclusively for members of our free community, The #EthicalHour Growth Network - so make sure you're a member there first (https://www.facebook.com/groups/1807868079472084/) Once you're in, head to this post and hit the 'Join Now' Button: https://www.facebook.com/groups/1807868079472084/permalink/2153237228268499 If you're interested in starting or growing a business with purpose, you can access tailored training, advice and support inside the #EthicalHour community: https://ethicalhour.co.uk/our-community/