#15 Why Discounting Kills Your Arts Brand: Marketing Strategies with Dave Wakeman

In this episode of ARTS Redefined, Angela talks with marketing expert Dave Wakeman about the evolving landscape of arts marketing. They explore why arts organizations need to rethink traditional marketing strategies, emphasize long-term brand building, and engage both customers and non-customers effectively. Dave also shares insights on the dangers of discounting, the importance of strategic planning for product launches, and how marketing and sales must work together for sustainable growth. Chapters 00:00 Rethinking Marketing in the Arts03:00 The Importance of Strategy05:56 Sales vs. Marketing Dynamics08:47 The Role of Data in Decision Making12:09 Understanding Non-Customers15:03 The Pitfalls of Discounting17:54 Effective Product Launches21:09 Crafting a Unique Value Proposition24:01 The Necessity of Brand Investment26:53 Engaging Audiences: The Relevance Factor   Dave Wakeman https://davewakeman.com/ https://davewakeman.com/_blog/ https://podcasts.apple.com/us/podcast/dave-wakemans-the-business-of-fun-podcast/id1387596737 https://open.spotify.com/show/38JofElws6mWJs94xdiHEn?si=ba44afde09c043b5