150. Chris Perry, Chief Learning Officer at firstmovr: The Shopping Basket of the Future

Chris Perry, one of the pioneers of FMCG eCommerce, is finally on The FMCG Guys! Currently co-heading firstmovr, he's on a mission to educate & empower people and organizations embrace the fast pace of change in today's Retail and Consumer World. Jump on the show & you'll learn about: A career that went from FMCG to Agency and back! Starting firstmovr and what this movement is all about Challenges for Brands in today's eCommerce How to drive incrementality by taking a full-funnel approach Influencing in-store from an omni perspective Measurement: how can brands quantify the impact on their business How should brands think about growth from a total category management perspective More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian