#150: Connecting Brands and Culture with Cheryl Overton

Described as a “creative instigator,” Cheryl Overton who leads her own firm and previously worked for top agencies – including Ogilvy, Edelman and EGAMI Group – and has worked on several iconic brands from P&G to Lancome, Dove, the American Red Cross, and McDonald’s talks with us about the intersection of brands with culture. We discuss: the NFL and the “Taylor Swift effect,” the American Eagle jeans campaign with actress Sydney Sweeney, the backlash to Cracker Barrel’s brand refresh, and the DEI boycott impact on Target’s retail sales. We also chat about emerging issues: how marketers need to better connect with consumers over the age of 50, balancing cultural connectivity and authenticity, and what CMOs and advertisers might do to future-proof their brands.