150. Driving Sales Home: Tips From an Auto Dealership w/ Michelle Benfer

Overview:This week, we've got Michelle Benfer, VP and head of North American sales for HubSpot. An incredible sales leader, Michelle has risen up the ranks over the last 20 years. She started her sales career at an automotive dealership where she sold PT Cruisers and Jeeps, and then moved on to media sales at places like Vogue before getting into the world of SaaS. Today, Michelle leads a large team at HubSpot, which just came off a strong year, despite — or perhaps because of — the pandemic. What You’ll Learn From hubcaps to Hubspot: Michelle's sales careerWhat has changed in sales leadership since 2005How to establish trust and credibility as a leaderLessons Michelle learned in 2020Michelle's advice for women leadersShow Agenda and TimestampsShow Introduction [00:02]From hubcaps to Hubspot: Michelle's sales career [1:27]What has changed in sales leadership since 2005 [8:43]How to establish trust and credibility as a leader [14:41]Lessons Michelle learned in 2020 [20:37] Michelle's advice for women leaders [25:00]Sam’s Corner [31:24] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.