#150 - Embold - How to turn free users into paid users

Today we welcome Vishal from Embold. The company provides SaaS that enables developers to write the best quality code. We talk to Vishal about the development of his now scaling startup that was founded by working in Silicon Valley. Vishal gives us a deep dive on what motivated him and what pain he discovered when he started the whole company. He also tells how he creates awareness and which channels he uses. Additionally, Vishal reveals us on how many Users are on his Platform and if he uses an onboarding Setup to activate the User. Plus, he explains us, about the processes on how he retain the Users and what pricing models he uses. At the end, we are talking about referral marketing and what importance it means to him.