150 Kurt Landes on the Business Behind the Lehigh Valley IronPigs

Kurt Landes has led the Lehigh Valley IronPigs since the franchise's launch in 2006, building one of the most successful organizations in Minor League Baseball. Under his leadership, the IronPigs have become national leaders in attendance while earning a reputation for creative promotions, exceptional fan experiences, and meaningful community impact.In this episode, Kurt shares how the IronPigs have built a loyal fan base, why innovation is critical to staying relevant, what teams look for when evaluating new business partners, and the leadership principles that have guided nearly 20 years of sustained success. It's a conversation filled with practical lessons for anyone building in sports.