150. Lisa Sadoughi, Founder and Creative Director of Lele Sadoughi, Shares Her Story From Creating Costume Jewlery for J. Crew in New York City, to Opening Multiple Locations of Her Namesake Brand

Today's guest Lisa Sadoughi is the founder and creative director of Lele Sadoughi. Lisa “Lele” Sadoughi started her namesake brand as a jewelry line in 2012. Over time, her eponymous brand has expanded into other categories and become the ultimate accessories destination. Some even call her “The Headband Queen.” Sadoughi covered a lot of ground in the world of fashion accessories before launching her own business. For many years, she oversaw the designs of trims and patternmaking at Rebecca Taylor, where her love for detail in hardware and adorning clothing was born. She also worked at Tory Burch, Club Monaco, and Banana Republic. In 2006, Sadoughi launched J.Crew’s first-ever jewelry collection and grew the business significantly over the next five years. After her success at J.Crew, Sadoughi held the jewelry design director position at Tory Burch and began her namesake jewelry company. The company has grown with the support of more than 150 global retailers and countless female leaders, such as Kate Middleton, Lady Gaga, Nicole Kidman, Mindy Kaling, and Naomi Campbell. A Dallas native, Sadoughi began her fashion career 20 years ago when she moved to New York City. We know listeners will love hearing Lele's story on today's episode of How'd She Do That.