150: Mastering LinkedIn: Building Brand Ambassadors and Business Networks with Brenda Meller

Send us Fan MailEver wonder why some businesses have a strong presence on LinkedIn while others barely make a blip? LinkedIn coach extraordinaire, Brenda Meller, sheds light on why she's made LinkedIn her platform of choice for business networking and brand building. With a penchant for helping solopreneurs, job seekers and business professionals, Brenda walks us through the importance of being active on this platform. She emphasizes the relevance of knowing where your audience is and how to redirect them to your more active platforms.Key Takeaways:Meet Your Audience Where They AreChoose platforms where your audience is, even if it’s just one like LinkedIn.Have basic profiles elsewhere to redirect people to your main platform(s).Increase Employee AdvocacyGive employees header image options and guidance to comfortably embrace branding.Address concerns about job searching openly in trainings.Engage VolunteersCreate quick, streamlined instructions to easily facilitate sharing.Give recognition and praise to volunteers who engage and share content.Blend Content StrategicallyMix personal and professional posts to keep audiences engaged on LinkedIn.Address common content concerns by providing “air cover” through guidance.Say Yes to OpportunitiesSay yes to podcast and speaking opportunities to gain visibility.Remember you’ve already been vetted as an expert for these opportunities.Notable Quotes:"If you only want to be on one platform, that's fine. You don't have to be on any platforms at all. But if you choose to be on one platform, choose the platform where your audience can be found." - Brenda Meller"When you show up in someone's email inbox, you're controlling when that happens, not them, whereas on social media, they're controlling, and the algorithm is controlling, what they see." - Kendra Corman"Take those [speaking opportunities] as opportunities. And then think that also helps to strengthen the relationship." - Brenda MellerResources:Brenda’s LinkedIn: https://www.linkedin.com/in/brendameller/Brenda’s Website with free checklists: https://www.mellermarketing.com/Kendra's LinkedIn: https://www.linkedin.com/in/kendra-corman-mpa-60ba402/Imperfect Marketing YouTube: https://www.youtube.com/@ImperfectMarketingPodcast Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here