$150 million to scale your game?

Tilting Point just raised $150 million for user acquisition. In other words, it could be used to scale your game (or app!). In this episode of Growth Masterminds, host John Koetsier chats with Asi Burak, Chief Business Officer at Tilting Point about what they look for in a game or app.They talk about improving monetization and retention in games, the importance of data and iteration, and how Tilting Point successfully scaled marketing for major titles like SpongeBob, Star Trek, Warhammer, and more. Burak shares insights on Tilting Point's unique business model, which offers non-dilutive marketing capital and expert UA strategies. They delve into the evolution of the mobile gaming market, cross-platform opportunities, and the future of game monetization. This episode is packed with valuable advice for developers looking to scale their games and maximize their revenue.00:00 Introduction to Growth Mastermind's Podcast02:12 The Evolution of Tilting Point05:05 Funding and Investment Strategies08:12 The Importance of Data and Expertise10:14 Challenges and Adaptations in UA12:22 Collaborating with Developers for Success16:18 Investor Expectations and Negotiations16:50 Non-Dilutive Funding Model18:21 Advice for Indie Developers19:25 Persistence and Success Stories21:45 Investment Strategies and Game Potential24:13 Future of Gaming Industry28:31 Cross-Platform and B2C Trends30:16 Conclusion and Final Thoughts