150. Noureddine Oirkha. Digital Transformation At Scale.

Today’s guest lives right at the intersection where strategy, technology, and organizational reality collide.Noureddine Oirkha is a Strategy & Transformation Director at Deloitte, where he works with large, complex organizations on some of their most ambitious, and most risky, initiatives: digital transformations, global ERP implementations, and enterprise-wide change programs. This is the kind of work where decisions ripple across thousands of people, dozens of systems, and years of execution.In this conversation, we will unpack what digital transformation really means when you strip away the marketing language, why so many large ERP and transformation programs struggle or fail, and why process, discipline, and fundamentals matter just as much as vision and outcomes. If you’ve ever wondered why transformation is so hard, why it fails so often, or how to do it with more honesty and rigor, this is a conversation you won’t want to miss.