#150 - Seth Godin - This Is Strategy

Built Not Born Podcast: Seth Godin Unveils "This is Strategy" (Episode 150)CLICK THIS LINK -->>> SIGN UP FOR THE NEW BUILT NOT BORN BLOGIn Episode #150 - Joe Ciccarone sits down with marketing legend and bestselling author Seth Godin to discuss his latest book, "This is Strategy." Seth gives a master class on the art of strategic thinking!Don't miss this episode packed with actionable insights and the creative perspectives of Seth Godin. Seth's insights are a strategic playbook for navigating our ever-changing world.Listen and discover how to become a master strategist in work and life!🎙️ Episode Highlights:Why Strategy Matters Now: Seth explains why he felt compelled to write about strategy in today's world, touching on the need for hope and actionable plans.Empathy: The Secret Weapon: Discover how understanding your audience is crucial for effective strategy (it's not just for corporate bigwigs!).Culture & Strategy: Seth breaks down his famous definition of Culture - "people like us do things like this" concept and how it relates to creating lasting change.Avoiding the Race to the Bottom: Learn why competing solely on price is a dangerous game, and how to rise above it.The Sunk Cost Trap: Seth shares wisdom on letting go of past investments to move forward strategically.Permission Marketing in the Digital Age: Killer advice for creatives looking to grow their audience authentically.AI & Strategy: Seth offers insights on how professionals can leverage AI tools without being replaced by them.💡 Quotable Moments:"Low price is the last refuge of someone who doesn't have a strategy."You have more power than you want to admit, and less than you think you might. Each of us has a chance to lean in and make a difference, but none of us is in charge."🎁 Bonus Content:Seth's sub-$100 life-changing purchases (spoiler: they're delicious!)The worst advice Seth hears in the Strategy field.How a rescue dog named Murray helps Seth stay focused.🔗 Connect with Seth Godin:Blog: seths.blogStrategy Book bonuses: seths.blog/tisBuilt Not Born Episode #127 - Creativity, Overcoming Fear & Saving the Planet Built Not Born Episode #100 - The Song of Significance